Column

General Mills outperforms both Kelloggs and Post in average weekly revenue under promotions and advertisements

Kelloggs leads in advertisement placement followed by General Mills

Column

Cocoa Puffs performs signifcantly better when on promotion with a small advertisment

Cheerios is the top performer while Cocoa Puffs is lowest

Recommendations

  1. Increase focus on promotions coupled with small advertisements across the board

    • Or focus on just promotions depending on advertisement costs
    • Medium and small advertisemts alone perform similarly to promotions alone

  2. Increase focus on promotions coupled with medium advertisements for Cocoa Puffs

    • Lowest performing cereal sees big boost with ad and promotion combination
    • Ads alone perform worse than when product is offered alone at MSRP

Row

Cereal Sales Analysis

Total Revenue By Cereal

Cheerios

$74,637.09

Cinnamon Toast Crunch

$62,638.35

Lucky Charms

$60,883.62

Cocoa Puffs

$26,257.28